Released on: November 7, 2007, 5:49 am

Press Release Author: Serve Businesses Worldwide

Industry: Marketing

Press Release Summary: Serve Businesses Worldwide held a press conference where the
press was able to learn about the company\'s achievements, goals, problems, and
prospects of development.

Press Release Body: Serve Businesses Worldwide Board of Directors Press Conference
Took Place in Atlantic City

On November 3, 2007 in Atlantic City Convention Center Serve Businesses Worldwide
Board of Directors press conference took place. It was devoted to SBW business
framework, the operation of the company's head office and branches, and prospects
for the development. Among the officials who held the conference there were Serve
Businesses Worldwide CEO Douglas Robinson, inside director Oscar Stephens, and
Development Director Ewan McDowell. Besides, the representative offices' managers
were present: Antonio Marichelli from the branch in Italy, Stefan Sauber from the
German office, and SBW Russian branch manager Yevgeniya Sablina.

First of all Douglas Robinson announced that SBW representative office in Russia,
which was established in December 2006, started full-scale operation. According to
Yevgeniya Sablina, a year's time was enough for the team to work out all the
mechanisms, select highly-qualified personnel, and execute several large orders,
namely, remote trade fair visiting of EXPO REAL, THERMPROCESS, METEC and GIFA. The
standard set of services (remote trade fair visiting, assistance at establishing of
client companies' representative offices abroad and distribution of promotional
materials at trade fairs) has been supplemented by such new services as trade fair
tickets booking, organization of business tours, and provision of an interpreter's
services during a trade fair. Yevgeniya Sablina pointed out that SBW core service
called 'remote trade fair visiting' is spreading quickly in Russia mainly thanks to
Serve Businesses Worldwide. "Our clients come to understand that the service is very
attractive both financially and organizationally, - said Yevgeniya. - I think that
very soon lots of Russian companies will assign trade fair visiting to SBW, just
like their foreign colleagues do. At the moment there is a tendency towards
outsourcing in Russia, including consulting in the sphere of trade fair business".

In his turn, the manager of SBW Italian branch Antonio Marichelli observed that in
Europe, where such a tendency has been obvious for a long time already and the
service 'remote trade fair visiting' is not the latest innovation, there is still a
rapidly growing demand on it. This point was supported by SBW German branch manager
Stefan Sauber who reported continuous recruitment of new branch employees and
representatives in other countries. 'It is caused by real market requirements. -
said Stefan Sauber. - The number of annual trade fairs constantly grows along with
the number of companies interested in visiting them. Trade fairs dealing in new
fields appear and arouse poignant interest in both manufacturers and their clients'.


As for the problems Serve Businesses Worldwide face, Douglas Robinson said that
nowadays the main assets of any company are its human resources, but on the other
hand people are the basic source of difficulties. 'Managing people is much more
complex a task than operating a machine. A wide range of psychological factors are
incorporated here. Besides, today most spheres experience lack of professionals: it
is quite difficult to find an employee whose expertise and traits would suit the
goal set perfectly. However, looking for such people and finding them is our first
and foremost task!' - said Douglas Robinson.

Development Director Ewan McDowell was asked a few questions concerning the
perspectives and framework of Serve Businesses Worldwide growth and development.
According to McDowell, in the nearest future the programme of cooperation with
travel agencies will be implemented, and it will be of advantage to the both sides.
Apart from that, next year a branch in China is going to be established, since on
the eve of the Olympic Games the investment status of the country has improved
significantly. As a result, more and more trade fair organizers choose China as a
stage to hold trade fairs. 'It is no secret that the share of Chinese goods in the
international market increases, its quality and competitiveness improves. And Serve
Businesses Worldwide comes in very useful where business is in the stage of rapid
development,' - remarked Ewan McDowell.

For more detailed information about Serve Businesses Worldwide visit www.sbwcorp.ru
or www.expomap.ru.


Web Site: http://www.expomap.ru, http://www.sbwcorp.ru

Contact Details: Serve Businesses Worldwide
69a Svobody Str., room 508
Voronezh, Russian Federation
Phone: +7 (4732) 96 99 81
Fax: +7 (4732) 96 99 80
Web: http://www.expomap.ru
E-mail: pr@sbwcorp.ru